A friend reminded me that all brokers are independent brokers.
When I envisioned RealSearchUSA as a network of local independent brokers to the exclusion of national brand brokers, I was thinking about differentiating ourselves by “creating a brand” and not thinking about what home buyers and sellers want.
I was putting the concept of “the brand” ahead of the concept of relevance.
Since consumers don’t care which brand brokers have on their business cards, why do I?
I know better: If it weren’t for the brokers of Century 21 Access America, we would not have had the opportunity to make real estate listings searchable using Google Enterprise technology. That group of brokers invested in us and got us off the ground. If they were willing to take that chance, why shouldn’t we add their enhanced content to the RealSearchUSA network?
I apologize to MainRhode’s existing Century 21 brokers and agents. Welcome aboard. Re/Max, Prudential and Coldwell Banker brokers, and any broker even if you are just a one-man show — If you see the potential in creating a network that is based on giving today’s web-savvy real estate buyers the search experience they want, let’s talk.
